Product Manager Skills List and Examples
Showingcasing Your Problem Solving and Analytical Abilities
Successful product managers are ambassadors of the product which they are carrying from conception through production and final launch. They must understand the market they are targeting with their new product and the competition it will face.
They are also responsible for creating and executing a successful strategy that will ensure the seamless and cost-effective passage of their product through its research, development, engineering, manufacturing, “go live,” and distribution cycles; as such, this job requires top notch problem solving skills and analytical abilities.
Here are some of the most important skills employers look for in a product manager.
Critical Product Manager Skills
The product manager influences numerous groups – from customers and sales personnel, to marketing, finance, and engineering teams, and they must be able to communicate and disseminate their vision to everyone effectively.
A product manager truly is the “Renaissance Man” of a company. More so, perhaps, than any other profession, product managers must have a solid grasp of the demands of several different disciplines in order to communicate productively across divisions. Although not an engineer, s/he must have enough technical knowledge to understand a product’s structure, composition, and applications. Although not a marketing specialist, the product manager has to know how to analyze market data and brand / position the product. Although not an accountant, s/he has to predict costs and manage budgets.
Solid presentation skills are a necessity as the product manager is president of the product he's in charge of and has to get others on board with his or her priorities. When resources are limited and other products are also under development, he or she must be able to champion the product so that it enjoys a timely and successful launch.
Strategic thinking begins with posing the right questions, then understanding the market and competition, and finally with defining the product's road map. The product manager must be able to forecast how much time each stage of the production cycle will take, position their product to take advantage of market cycles, and formulate strategies to control costs and manage risks along the way.
Analytical skills follow on the heels of strategic thinking; it's about researching and analyzing the right data to make product decisions with profit in mind. This is a data-driven skill rather than acting on instinct or innate response. A product manager with solid analytical skills knows how to use data (whether it's paltry or prolific) to crunch numbers and create solutions for business strategy, product development and pricing outlook.
Product Manager Skills List
Here's a comprehensive list of product manager skills to highlight for resumes, cover letters, job applications, and interviews.
- Ability to Meet Deadlines
- Attention to Detail
- Critical Thinking
- Data Driven
- Motivating Others
- Problem Solving
- Quantitative Skills
- Team Player
- Time Management
- Working Independently
- Customer Service
- Facilitating Meetings
- Influencing Others
- Leading Cross Functional Teams
- Maintaining Composure Under Pressure
- Managing Partner Relationships
- Relationship Management
- Verbal Communication
- Written Communication
- Developing Cases for New Products/Features
- Developing Pricing Framework
- Developing Strategies for Product Launches
- Developing Value Propositions
- Drive Product Strategy
- Evaluating Advertising Proposals
- Managing Risk Through the Product Cycle
Positioning Brands and Projects
- Product Development
- Product Design
- Product Feature Definition
- Product Implementation
- Product Improvements
- Product Launch
- Product Strategy
- Project Management
- Visual Representation
- Agile Software
- Competitive Analysis
- Compiling Status Reports
- Microsoft Access
- Microsoft Excel
- Microsoft Office
- Microsoft Project
- Creating and Managing Budgets
- Creating Distribution Strategies
- Customer Analysis
- Define Objectives
- Define Requirements
- Financial Analysis
- Forecasting Sales
- Managing Social Media Systems
- Measuring Effectiveness
- Measure Product Functionality
- Measure User Acceptance
- Researching Market Trends
- Responding to Changing Demands
- Synthesizing Data
- Tracking Progress
- Translating Customer Feedback into Product Modification
- Understanding Customer Segmentation
Read More: Project Manager Skills