How to Build Your Email List and Add Email Subscribers

E-mail marketing remains an important part of an effective online marketing strategy because it gives you better control over your ability to communicate with your prospects and customers. List building is measurably monetizable, so much so that many business tycoons of renown – when asked what they would do if they lost everything tomorrow – say that they would immediately work to build up their contact list.

However, many people struggle with growing their e-mail list, not knowing the best strategies and tactics to grow the list. With that said, let's take a look at five simple strategies you can use to build your email list.

Offer Incentives for People to Subscribe

free offer to build your email list
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People like free things, and nothing works better than a free gift as a token of appreciation.

Among the choices you can include for your next email marketing campaign include:

  • Free e-books
  • Special reports (Whitepapers)
  • Previously recorded webinars and/or podcasts
  • Complementary online courses
  • Discount or exclusive offer for currently sold products

The key is to offer something that will be highly valuable to your prospect so they'll be more than happy to give you their email address.

See also: 3 Ways to Increase Trust and Sales with Email Marketing

Have Multiple Ways for People to Sign Up to Your Email List

popups to capture emails
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It should be easy to motivate website visitors to sign up for your e-mail newsletter given your great content. However, this is where many entrepreneurs fail, thus allowing great opportunities to slip away. Be sure to include your opt-in box and free offer throughout your website including:

  •     Feature boxes
  •     Contact forms with check boxes
  •     Footers and/or Sidebars
  •     Landing pages and squeeze pages
  •     Popup, slide-in, or exit intent forms
  •     Sign-up link within your e-mail signature

The more chances you give people to sign up to your email list the higher percentage of opt-ins you'll end up with.

See also: 5 Tips for Building Mobile Friendly Landing Pages 

One-on-One Email Marketing

selling with email
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With existing customers, you can take advantage of your relationship to leverage yet another contact point. One-on-one e-mails can further personalize your relationship and give you an opportunity to discuss concerns and ways you can help out.

Even if you have a big collection of e-mail addresses to mine, keep in mind that new regulations put a time limit on contact without reconfirmation. So use this chance to reintroduce yourself and your services.

See also: How to Increase Sales from Existing Customers with Email

Building Your Email List with Social Media

social media email marketing
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Various social media platforms can be used to build up your e-mail subscriber list. Twitter Cards, Facebook pages with sign-up forms or call to action (CTA) buttons, and similar tie-ins on other networks (such as YouTube Cards) can greatly accelerate your numbers.

Learn to encourage 'Shares' and 'Likes' and show your appreciation to those who actively promote you to others. Take advantage of opportunities to meet people and learn about them without the hard sell.

See also: How to Convert Facebook Fans and Likes into Email Subscribers

Building Your Email List Offline

building your list offline
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Don't underestimate offline tactics of building up your e-mail list. Something as simple as handing out business cards with your e-mail address can be the key to unlocking new members and networks.

Trade shows and industry events are great places to meet the type of people who should gain from your knowledge and business offerings. If your new contacts have their smartphones and tablets handy, they can subscribe and confirm the opt-in (double opt-in) during a coffee break.

Local networking events are excellent for getting the word out about your company and making new contacts. Use them to establish your brand and connect via e-mail as well.

You'll want to make sure you're using a reputable third-party email autoresponder service like AWeber to handle your list building and email marketing.

Start Building Your Email List Today!

Small Business Email Marketing
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See also: 3 Questions You Must Ask Before Signing Up for an Email Service

There are multitudes of ways to grow your e-mail lists, and you can mold each list to include the type of people who can benefit most from the material (information, offers) you plan to make. However, with experience, you will become an expert in online behavior and managing what is after all a dynamic operation.

If you haven't already done so, make email marketing and list building a priority in your business starting today!

See also: 4 Ways to Get More Out of Your Blog or Website with Email Marketing